Sales and Marketing - part 1 of 4
Foundations for Success
Jamie Urquhart, one of the founders of arm, gives us the benefit of his hard won experience. Almost impossible to write a concise summary as each slide is packed with thought provoking wisdom with titles such as "Own the problem, be the solution" a "must-read" for anyone taking a product to market.
Sales and Marketing - part 2 of 4
Defining a Go-to-Market Strategy
Ryan Coyne, of Scaling Insights, introduces the reasons for developing a Go-to-Market strategy and dives into the details of how to approach e.g. Enterprise Sales and details some useful tools that can be applied to help in the process, links all helpfully listed on the penultimate slide.
Sales and Marketing - part 3 of 4
Introduction to Marketing for Founders
While being CEO, CTO, CSO and chief bottle washer, founders might wonder if they have time to be CMO too. This presentation covers the key rules for marketing effectiveness, channels you might use, a timeline of marketing milestones common to startups, a brief outline of a marketing organisation and tips on how to know if that organisation is doing the right things. There is a longer version of this presentation that David Harold (Foundational Marketing) is willing to share, just contact him at david@davidharold.com.
Slides and Zoom video recording available.
Sales and Marketing - part 4 of 4
Account Based Marketing
Louisa Scott and Jez John, founders of Webstars, present the power of Account Based Marketing. This approach, which combines strategy and tactics from both Sales and Marketing, can be hugely impactful when done well. It's for all B2B organisations, but is especially beneficial to those in a start up phase as it doesn't rely on huge budgets to be effective and the foundations of success can be laid in advance of launch.
Slides and Zoom video recording available.
