Product Development - part 1 of 3

Building a SoC

Davide Sarta of EnSilica provides us with a perfectly pitched introduction to the complexity of developing a modern System-on-Chip (SoC) covering the subject in enough detail to give us a good understanding of the complexities and the key things to consider, whilst getting through the topic in just less than 2 hours. Davide also finds time to discuss the options for a startup, such as IP (licence vs. build), EDA tooling costs and considerations and creating a team versus outsourcing. 

Slides and Zoom video recording available.


Product Development - part 2 of 3

Partnering to Accelerate Development and Market Penetration

Tom Nicholson of TTP looks at the benefits and trade-offs of partnering for success, the types of partner and the types of partnerships. Valuable insights as almost all companies will form partnerships at some point.

Slides available here.


Product Development - part 3 of 3

The role of software within a system design

Andrew Pickard of arm somehow manages to explain the world of embedded software design in a little over 2 hours, covering all of the important aspects that you will need to consider including detailed descriptions of simple and not-so simple software stacks and how to tackle security.  There is also a good discussion of the use of Open Source software.

Slides and Zoom video recording available.